Study Names St. John's Most Attractive Canadian City for Gen-Z

(Photo courtesy Ritche Perez.)

A new study has named St. John’s as the most attractive city for Generation Z in Canada.

The study, conducted by real estate resource Point2, analyzed 35 metrics across four categories, showing that smaller cities have what it takes to help young adults thrive, scoring higher in affordable housing, cost of living, work/life balance and perceived mental health, among other criteria.

The results showed that the values of Gen-Zers might push them away from larger urban hubs, with closely knit communities proving to be more attractive.

Eight of the top ten cities were based out of Quebec, with St. John’s topping the list, with Quebec City, Regina and Montreal making the desired dozen.

Toronto ranked 32, while Calgary and Edmonton ranked 26 and 27.

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